Capture, forever
Rise
Free
- Unlimited Sparks (voice, text, image)
- Search across everything you capture
- Daily Morning Brief
- Unlimited validated on-device Cue
- MorningKeep across all four launch platforms
Pricing
Free to capture. Pay for the threading.
Rise is free forever with unlimited validated private on-device Cue. Dawn adds a measured cloud allowance for eligible deeper analysis, ThoughtGraph, and priority support.
Threading without limits
Dawn
$39.99/year
or $4.99 / month
Save 33% vs monthly
- Everything in Rise
- On-device Cue plus a measured cloud allowance
- ThoughtGraph analysis
- Siri Shortcuts + file analysis
- Measured cloud allowance for eligible analysis
- Priority support
Public availability follows coordinated release certification.
Pricing in USD; local currency and platform availability may vary at release.
Compare
Rise vs Dawn at a glance
Dawn is for deeper threading — private on-device Cue plus a measured cloud allowance, ThoughtGraph analysis, and advanced integrations. Rise is everything you need to capture and review your Sparks every morning, free for as long as you want.
| Feature | Rise | Dawn |
|---|---|---|
| Spark capture (voice / text / image) | Unlimited | Unlimited |
| Search | Full-text | Full-text |
| Ask Cue | Eligible on-device routes | On-device + cloud allowance |
| Morning Brief | Daily | Daily + deeper analysis |
| ThoughtGraph analysis | Not included | Yes |
| Siri Shortcuts | Not included | Yes |
| File analysis | Not included | Yes |
| Priority support | Not included | Yes |
Questions
Three things people ask
Will my Sparks ever be locked behind a paywall?
Never. Capture, search, and CloudKit sync stay free on Rise. Dawn adds a measured cloud allowance for eligible Cue analysis, ThoughtGraph, and deeper analysis. Your existing Sparks stay accessible if you let Dawn lapse.
Why pay if Apple Notes is free?
Notes is great for documents. MorningKeep is built for Sparks, Morning Brief, Cue memory, Actions Layer, and Brain Depth, so Dawn pays for the daily thinking loop rather than another place to type.
Can I switch between monthly and yearly Dawn?
Yes. From Settings > Subscription, tap your current plan and pick the other one. Apple handles the proration and renewal date.